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Tourism

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The Béni Mellal-Khenifra region, rich in natural heritage, aspires to become a key destination for nature tourism, with iconic sites such as the Ouzoud Waterfalls and varied landscapes, thus boosting its tourist appeal.

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Key Figures

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the Sectoral Guide

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Sectoral Strategy

The 2020 tourism strategy aimed to make Morocco a global destination by diversifying the tourism offer and improving infrastructure for sustainable and competitive growth, while doubling the sector's size and increasing revenues.

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Investment Opportunities

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